Relationship building is one reason why business blogs play a tremendous role in advertising. One major reason why businesses failed was because they were not able to maintain customer relationship. They may have articles in their site but there is no provision for comments. The site then serve only for information dissemination like a parent telling their children what to do without asking if the children were comfortable with it. Information needs the comment part. I see it very important because it encourages consumers to ask questions about the content and give their thoughts about it. Good conversations and product feedback could be derived out of the interaction itself.
Blogs are very effective in creating buzz and conversations. Snapbomb provides advertisers and companies the power to organize and share information to their interested consumers. Blog advertising provides a channel to express individual perspectives to external readers. The greatest risk lies in negative publicity in the mainstream media. To help propel companies to the forefront of their industry, snapbomb encourages professionalism and respect to reduce the likelihood of spam content in the blogosphere. Snapbomb sees respect as very important factor in nurturing advertisers and bloggers relationships as well as their readers. Whichever approach bloggers may take they were all advised to be transparent. The casual conversational anything goes nature of the blog makes it appealing to readers that without it the company may run the risk of losing position, market share, reputation and sales. That is the very reason Snapbomb has been very cautious on their writers content.
What Snapbomb is trying to teach their bloggers is to create an honest transparent channel of information without damaging any image or reputation. Marketing relies strongly with image building. If an advertiser’s product or image gets destroyed then that would be the end of the life of that product because it will be retained in the minds of the consumers for long they wouldn’t even look at the product in the supermarket shelves. Then it would be hard for the company to pick up the pieces to do market positioning or image branding again. Snapbomb is complete with blog monitoring tools that will help monitor and track the content of the blog posting. They have a very efficient system and uses technology to facilitate validation. You apply and you go live immediately. No waiting whatsoever when your blog will be approved. They have a very good system that automatically validates the value of your blog.
The procedure controls spam and helps battle spam in the blogosphere too. Inaccurate or inappropriate post may bounce around the net from one blog to another which could be archived and has a strong possibility that it can be accessed by new readers again. Besides validating can correct typographical errors making the blog as neat and perfect looking as possible. If we are to describe it like a woman’s face, we can say the blog is flawless because there simply is no taking back of your words once your blog post goes live. Although a blog can be deleted, RSS feeds makes a blog continue to roam around the net forever creating buzz and soliciting opinions. Blogs may take its hit that Snapbomb was careful not to get their bloggers write beyond what is needed to introduce the product or the service. With Snapbomb advertisers are being protected and bloggers are getting paid to do their job right the first time.
I love writing for Snapbomb. We don’t have to wait to bid. The opportunities that were available display the prices automatically. When you click “create a post” you get to write immediately. I like this go on and write ahead procedure. Waiting cost me my time and sometimes keep us weary going back to the site and checking if a decision has been made regarding the bid. The system is very perfect but you have to make sure you are ready for writing. Never bid if you are not in the mood to write because you are only given at least twelve hours to complete and post the opportunity. Snapbomb has plenty of opportunities available I don’t think bloggers will ever become idle. Snapbomb is a real snap in the finger advertising. When you submit your blogsites it will be validated and assessed in seconds by their system. When you select an opportunity you get to create the post for your selected opportunity. So advertisers and bloggers never suffer any cost for waiting. Advertisers get to buzz their products or companies immediately and bloggers get to write right after they chose the opportunity. Save cost, create a buzz, implement your market strategy without delay at Snapbomb where everything goes live immediately like a bomb. Snapbomb ultimately creates instant buzz through blog marketing helping you with information dissemination and market testing for a good market positioning. Run your product, test the blogosphere and gather feedbacks now.
Virtual Assistant
Sunday, February 10, 2008
Relationship building through blog marketing
Posted by Shirley Bongbong at 2/10/2008 04:17:00 PM
Labels: blog advertising, buzz products
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