What makes a man look at a woman with lust is the same as what makes a consumer looks at an ad with interest!
Remember that you only have 3 seconds of that consumer’s attention level. So your ad got to get that browser fast to make him click. What are the things that you need to improve to be able to grasp their attention and extend a little bit more than the average 3 seconds look? Headline, image and need!
Put those headlines in bold text. Get one good expressive captivating image. Capture the need in 2 to 3 words. The idea is simplicity and elegance in stronger text. Ads ought to explain the product in phrases not sentences.
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