The basics of online advertising: getting your message across

Advertising is the most influential institution of socialization in modern society whose cultural significance far exceeds economic influence. Its structured mass media content unfolds the relationship between people and things acting a tool for delivering information from manufacturers to intended consumers. Advertising is used to either create or increase the demand for the product. In its absence, goods are seen as practically useful socially meaningless things. Online advertising can be a headache for any entrepreneurs because it involves directing links, creating winning ads, geo specifics, measuring impact, defining ad placements and network and most of all setting and catching with the basic trends of how to get your message across while promoting traffic for the particular site.

There are only four advertising tools I’ve found that are effective in reaching and penetrating target markets online: ads or creatives, blogs, articles, and videos. This shows that consumers cannot be downplayed with just pure images to attract them. The concept of publishing product information is very relevant to help consumers determine if what companies sell meets their need. Manufacturers see the effort to advertising online takes a lot of time and eat a good part of their overhead expense. It will be a major help if they can just outsource the work and the headache to other companies whose services is to write articles or blogs about the product or service given the basic description and technical information. Persuasive communication seems to apply with online advertising which can be done on a personal or non-personal basis. Among the four tools blogs seem to be the best.

Blogs imitate interpersonal communication on a written language and allows users feedback which is very important for product research and development. To clearly understand the process let us take Smorty as a model. Smorty is a service that advertises on blogs to build information to market the product and collect data to answer and serve consumers feedbacks. In blog advertising, consumers have the freedom to make comments and tell the blogger what they think and feel about the product which is very critical to the acceptance of the product by its target market. So blogs relays information and at the same time test the market preference through feedback. Manufacturers record this and develop product specs to satisfy the wants and the needs of the market while at the same time increasing product demand.

Smorty defines the modern trend of advertising which requires manufacturers to submit detailed information about their product to advertise on blogs with the correct basic product information. Most writers find this task easier than articles or essays because the guidelines are grounded mainly on introduction, writing important product features and making critical analysis of the product. Smorty as I understand reviews the blogsites of those writers who applied to get paid for blogging first before they can blog for money. As a rule if they want to get paid in blogging they should show integrity by writing honestly what the product is all about because this is advertising.

And in advertising services like Smorty gets the message across to target audience to try to influence, change or correct consumers attitudes towards the product. It is not merely selling but it is how they get the message across to inform that this product fully meet that particular need. So audience who reads the blogs get informed to help them make an informed decision for themselves in buying the product because it answers to what they feel they want according to what they read the product serves to function. And if there’s something they want to tell the writer they are free to comment so the advertiser may send the feedback back to the manufacturer. Getting the message across in the part of the manufacturer and in the part of the consumer is very active in blogs. Blogs is a channel of interaction for diversified population and serves to create response from both parties. From the example given, it is evident that services like Smorty could serve well the advertiser, the manufacturer, and the market and writers could get paid to blog for information. The very reason why I say blogs are the most effective forms in advertising.


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