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Wednesday, October 31, 2007

Making money with email marketing

The internet has a huge base of market for you and all of your product types. It is just the way how you reach out with these users that makes the difference. First you have to establish your website. This is your store. Make the site user friendly and easy to navigate. People should not be weary waiting for those flash designs to load. Remember they are shopping online because they hate to experience delays lining up in the malls. Now if you put in a very creative design that feels like forever to wait then better change your design to one that consumes very little time uploading. They are not there to watch TV, they are there to shop, and this they do in their spare time.

Next, submit your site to search engines. People always got the wrong notion that if they have a site, users and shoppers already find them. This is especially true for newbies. Before I really thought they will be able to find me because the site is already running there online. It came as a surprise for me when during my research I came across with search engines and SEO's, email marketing, link exchange, writing articles, and blogging. I realized that having a website is not enough to generate sale or generate something like mortgage leads.

Technology like submitting your website to at least 300 other websites and search engines are now competing each other in the net. And thank God we have the option to choose the free submission short list or the paid submission complete long list as I have mentioned is about 300 or more. It is not a problem to submit your site anymore but if you find it costly for your budget you may opt for the free short list first and take the paid one when you are able to afford it. This is a kind of marketing intelligence tool we can use to let users find us.

Well our waiting time could well be converted into money. To generate leads we have to get to our customers now before competitors get them. Another option to try is to get on to messenger chats and advertise. This is quite frustrating. Majority will definitely decline the offer because their intention is to know people, to know you, talk with you in their spare time and not business. A great tip from heaven: generate mortgage leads through email marketing. Mortgage brokers we do have one option to reach out and make our own marketing arm, email marketing. I do not say you do it yourself but well if you can purchase email addresses and send the mail your selves it could be cheaper.

One company that I have come across in my research is Redclaymedia. I will be listing more of them here in another blog when I get across these companies in my research. If you know of something that works the same and maybe cheaper, please feel free to leave a comment. Information and research is vital to making leads, sale, and showcasing your product to target market.
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